Poynting Antennas finds tremendous value in exhibiting at trade shows, and it usually attends on average approximately four international defence and communications shows per year.
This year, the company is attending a record number of seven shows in order to increase its exposure to the international market. These shows are important to gauge opportunities in the various regions and to meet with current and prospective clients.
Poynting Antennas has found this sort of exposure cannot really be achieved anywhere else, and is vital to creating awareness of its products and brand name. It generates a lot of valuable and qualified leads from attending these shows and this is truly the only marketing medium that allows the company face-to-face interaction with people, which is very important with the highly technical products that it develops and sells.
Poynting Antennas has already thus far been to IDEX in Abu Dhabi, in February; IDEF in Turkey, and Electronic Warfare (EW) Europe in Germany in May; and Land Forces Africa in South Africa in July. Upcoming shows include: DSEI in London in September; AOC in Washington in the United States in October; and the company will end off the year with the Milcom show in San Diego,California,United States in November.
The IDEX exhibition in Abu Dhabi, United Arab Emirates, was the first time Poynting Antennas exhibited in that area of the world. It is one of the few regions where there is still significant spending on military and communications. It was an excellent show and well attended, providing the company with a great opportunity to meet with clients and agents from nearby.
The IDEF exhibition inIstanbul,Turkey provided Poynting Antennas with a great opportunity to visit existing clients, but also to forge new and exciting relationships with Turkish-based clients. The company was also able to launch new products to its clients such as its DF-A0047 handheld direction-finding antenna, which is predominantly designed to serve the test and measurement equipment market. The exhibition clearly highlighted Turkish market potential throughout the region and showed that the Turkish market can offer fantastic opportunities for market growth with existing clients, as well as new clients. Poynting Antennas found this exhibition to be a very valuable one and certainly worth attending.
The EW Europe Show in Cologne, Germany is an exhibition the company attends annually. During the exhibition, Poynting Antennas realised that the exhibition was very condensed, with all exhibitors or visitors visiting its stand having some interest in electronic warfare (EW), whether it be jamming, direction-finding (DF) or spectrum monitoring and ITU (International Telecommunication Union) applications.
The company was able to form new relationships and meet new individuals as well as existing clients. It allowed Poynting Antennas to gauge the EW and ITU market in general in order to pick up on market trends. For example, the company was able to speak to some new DF clients, which it is very excited about, as it is always interested in new clients which provide complete DF solutions. This is certainly an exhibition the company will keep returning to in the future.
In South Africa, Poynting Antennas supported its local industry and attended the Land Forces Africa exhibition, in Pretoria, in July. It provided a good opportunity to network with the company’s local industry players as well as some international ones.
Going forward into September, Poynting Antennas looks forward to exhibiting under the South African pavilion at DSEI 2013 in London,United Kingdom. The company has been to this show once before, in 2011, as it is held only every two years. The DSEI show is a defence and security exhibition and is the show for land, air, naval and security in the region. DSEI expects about 30 000 visitors to the show, which the company hopes will generate more leads for it.
At the end of the year, Poynting Antennas typically attends exhibitions in the United States. This year, it will be attending the AOC exhibition in Washington DC in October and the Milcom exhibition in San Diego, California in November. This forms part of its efforts to expand its horizons in the US. The AOC is typically an EW exhibition and Milcom is a communications exhibition. Poynting Antennas hopes this will give it a good base to meet with potential clients for both industries.
The company would like to thank the DTI (Department of Trade and Industry) for its continuing support, which has allowed Poynting Antennas to attend all these shows.
If you would like to meet up with Poynting at an upcoming show, please e-mail the company: [email protected]