The company is rebranding Poynting Defence & Specialised to Alaris Antennas, commiting to a partnership with its customers.
Background
Poynting Holdings, listed on the Johannesburg Stock Exchange AltX Board, operated three main divisions, being Poynting Defence & Specialised (Defence Division), Poynting Commercial (Commercial Division) and the Digital TV division.
On 22 December 2014, it was announced that Poynting Holdings will dispose of all the loss-making (Commercial division) businesses to its former CEO, Dr Andre Fourie. The listed entity, Poynting Holdings, will continue to operate its Defence Division and its Digital TV division.
More of the same
Juergen Dresel, Poynting co-founder, who took over the sole management of Poynting Defence & Specialised in 2005, will continue to run the Defence Division as before. He has also accepted the role of acting CEO of the listed Poynting Holdings Group.
After the restructuring, the Poynting Holdings Group has become much less complex. It has sharpened its focus on what it is good at, which means that surplus resources can now be directed to provide an improved offering to its clients.
A new facility, an upgraded ERP system, a new company name (refer below) and a renewed focus on quality are big client-centric changes. To this end, the company strongly believes its clients will begin to enjoy the benefits. It is important to note that its product offering, product codes and the people that serve you will remain the same. Poynting Holdings, including the Defence Division, is now a stronger, more focused business with a promise to deliver even better quality products and service.
Change of name to Alaris
The company is rebranding Poynting Defence & Specialised to Alaris Antennas.
Alaris, from the Latin for ‘troops on the wing’, echoes the company’s commitment to partnership with its customers. Alaris Antennas’ aim is to share in their victories and suffer with them in adversity. The company will stand ‘always by your side’ and be there and ready when it is most needed.
Poynting Holdings is also in the process of changing its name to Alaris Holdings.
Change of particulars
The company’s legal particulars have changed; please contact [email protected] or the new contact number: +27 (0)11 034 5300 for further information.
Conclusion
Despite the apparent changes, the company would like to stress that there are no changes to any staff involved or with the day-to-day activities of the business carried out by Poynting Defence & Specialised (Alaris Antennas).
Alaris Antennas delivers high quality antenna solutions for the global defence, security and telecommunications markets. For further information on Alaris products, please visit Alaris’ Web site on www.alarisantennas.com.
