Parliamentary Question: DoDMV: Advertising

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MINISTRY OF DEFENCE AND MILITARY VETERANS

REPUBLIC OF SOUTH AFRICA

Mr S Esau (DA) to ask the Minister of Defence and Military Veterans:

Whether her department placed a series of advertisements in the media on 10 April 2012; if so,

(a) what was the purpose of the advertisements, (b) why were the advertisements placed on this date, (c) in which newspapers were they advertised and (d) what was the (i) cost of placing the advertisements in each specified newspaper and (ii) total cost of placing all the advertisements? 

REPLY
(a) The Department of Defence has the responsibility like other departments to communicate with the public and with its soldiers.
(b) The money allocated is for communication and the manner of communication is in the Strategic Plan of the Department.

Whereas the province of the Western Cape spends R1billion rand as reported in the media, the Department is more conscious of budgetary limitations of the country and thus we spend a mere R10million, which has not been mired in controversy over its procedures that might need the Public Protector’s intervention.
(c) Independent newspapers and Avusa.
(d) (i) The individual costs have not been finalised as they are reconciled after completion of each campaign and reconciled with Government discounts and added value.
(ii) The total budget for newspaper placement is R250 000.