defenceWeb at AAD2010


defenceWeb will attend Africa Aerospace and Defence 2010 (AAD2010) this September as a fully-fledged exhibitor. It will be the publication’s second time at Africa’s premier aerospace and defence show, having used the last event at Air Force Base Ysterplaat in Cape Town as a launch platform.

“The exposure we will gain at AAD will substantially boost both readership and editorial contact, taking news content and defence events to the next level,” says editor Leon Engelbrecht.

In the eighteen months since defenceWeb launched at AAD2008 in September 2008 it has gone a long way to becoming what was envisaged – the authoritative African source of African defence and security news, adds Engelbrecht. Today defenceWeb is read by over 20 000 readers in 206 nations, including 48 in Africa, according to Neilsen Ratings, the online circulation auditor. While the bulk of the readership is in South Africa, defenceWeb has a significant number of readers in Kenya, Ethiopia, Nigeria, Uganda, Tanzania, Egypt, Namibia, Morocco, Botswana, Sudan, Algeria and Cote d’Ivoire. “AAD2010 is the right place to meet these readers and build the relationship,” Engelbrecht adds.

He avers that when looking back at AAD2008 it is clear the service has made clear inroads to address that old problem: the lack of dependable and timely news on defence and security issues in Africa. “defenceWeb was designed to give defence professionals, and specialists interested in defence matters in Africa, a consolidated source for news, information, research and insight,” he says. “But now is not the time to rest upon laurels, he adds. “Our objective remains to build brand awareness in our focus audience, namely the key opinion-former and decision-maker in Parliament, Cabinet, officialdom, the military, industry, academia, the media and the broader public; here in South Africa as much as in the continent’s other capitals.”

Meanwhile, defenceWeb has also branched into hosting conferences. In its first year defenceWeb tackled peacekeeping and maritime security. This year, to date, border control has come under the spotlight. Next, on May 25 and 26 defenceWeb will return to the subject of peacekeeping, this time with an emphasis on force preparation and sustainment.