National Airways Corporation (NAC) has used the seventh Africa Aerospace and Defence Exhibition currently taking place at Air Force Base Waterkloof to launch its new branding and pay-off line.
Established in 1946, NAC has become one of the largest general aviation companies in Africa, offering a full range of aviation services to the fixed wing and helicopter markets. These include aircraft sales, maintenance, parts, charter, international operations and pilot training.
For the past six months NAC has engaged with customers, suppliers and staff to determine whether they should rebrand or not. As a result, NAC decided to rebrand with a payoff line that they feel defines their vision: Forward as One.
“This,” NAC says, “represents our future, our people working in a completely integrated fashion with our suppliers and our customers for the greater good of all.”
“So, for NAC, Forward as One is where we are, where we are headed and who we want to be.”
Headquartered at Lanseria Airport in Johannesburg, NAC is 62% owned by the JSE-listed Imperial Holdings Ltd.