defenceWeb was established in September 2008 to provide defence professionals as well as specialists interested in defence matters in Africa a consolidated source for news, information, research and insight. Our focus audience is the key opinion-former and decision-maker in Parliament, the executive, officialdom, the military, industry, academia, the media and the broader public.
The publication was, in part, inspired by the words of an Australian defence minister who some years ago said: “There is no area where public understanding and informed debate is more important. Yet there is not a lot of that debate in the community... There is even less debate on what the public is prepared to pay for defence.” This is certainly also the case in South Africa where less than four cents of every Rand government spent in the 2010/11 financial year went to national defence.
defenceWeb had a Nielsen-audited readership of more than 43 000 in June 2011 with about half of this number in South Africa. defenceWeb also has significant audiences elsewhere in Africa, in Europe and North America. Through “word of mouth” as well as “word of mouse”, it has seen spectacular growth – roughly 1000% from an audited 3305 unique readers in January 2009. Page impressions have grown from 17 000 to more than 110 000 over the same period.
We are part of the ITWeb family.